Customer loyalty and the role of relationship length

Managing Service Quality

Volumn 22, Issue 1, 2012, Pages 58-74

  Wang, Chung Yu ^a   Wu, Li Wei ^b  

^a NATIONAL KAOHSIUNG UNIVERSITY OF APPLIED SCIENCES   (Taiwan)

^b TUNGHAI UNIVERSITY   (Taiwan)

Author keywords

Corporate image; Customer loyalty; Length of relationship; Perceived value; Switching cost

Indexed keywords

EID: 84862970575     PISSN: 09604529     EISSN: None     Source Type: Journal    
DOI: 10.1108/09604521211198119     Document Type: Article

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