The role of corporate image and extension similarity in service brand extensions

Journal of Economic Psychology

Volumn 21, Issue 6, 2000, Pages 639-659

  De Ruyter, Ko ^a   Wetzels, Martin ^a  

^a Fac Econ Bus Admin   (Netherlands)

Author keywords

3900; Brand extensions; Corporate image; Experimental study; M31; Services

Indexed keywords

EID: 0043231612     PISSN: 01674870     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0167-4870(00)00024-6     Document Type: Article

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