Atmospheres of seduction: A critique of aesthetic marketing practices

Journal of Macromarketing

Volumn 32, Issue 2, 2012, Pages 168-180

  Biehl Missal, Brigitte ^a   Saren, Michael ^b  

^a ABERYSTWYTH UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF LEICESTER   (United Kingdom)

Author keywords

Adorno; Aesthetics; Art versus commerce; Atmosphere; Consumption; Critical thinking; Marketing theory; Retailing; Starbucks

Indexed keywords

EID: 84861508299     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146711433650     Document Type: Article

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