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Volumn 22, Issue 1, 2002, Pages 109-135

Postmodernism and Marketing: Separating the Wheat from the Chaff

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EID: 84990385499     PISSN: 02761467     EISSN: None     Source Type: Journal    
DOI: 10.1177/027467022001010     Document Type: Review
Times cited : (24)

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