The artist and the brand

European Journal of Marketing

Volumn 39, Issue 11-12, 2005, Pages 1291-1305

  Schroeder, Jonathan E ^a  

^a UNIVERSITY OF EXETER BUSINESS SCHOOL   (United Kingdom)

Author keywords

Arts; Brand management; Marketing strategy

Indexed keywords

EID: 26844531314     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560510623262     Document Type: Review

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