Embodying experience: A video-based examination of visitors' conduct and interaction in museums

European Journal of Marketing

Volumn 40, Issue 11-12, 2006, Pages 1340-1359

  Vom Lehn, Dirk ^a  

^a KING'S COLLEGE LONDON   (United Kingdom)

Author keywords

Culture; Marketing; Museums; User studies; Video; Visual media

Indexed keywords

EID: 33750437426     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560610702849     Document Type: Article

References (89)

1. Ang, I. (Ed.) (1995), Living Room Wars: Rethinking Media Audiences for a Postmodern World, Routledge, London and New York, NY.
2. Arnould, E.J. and Wallendorf, M. (1994), "Market-oriented ethnography: interpretation building and marketing strategy formulation", Journal of Marketing Research, Vol. 31, November, pp. 484-504.
3. Bagnall, G. (2003), "Performance and performativity at heritage sites", Museum & Society, Vol. 1 No. 2, available at: www.le.ac.uk/ms/m&s/m&sframeset.html.
4. Baldinger, A. and Rubinson, J. (1996), "Brand loyalty: the link between attitude and behavior", Journal of Advertising Research, Vol. 36 No. 6, pp. 22-34.
5. Beckmann, S. and Elliot, R. (Eds) (2000), Interpretive Consumer Research. Paradigms, Methodologies and Applications, Copenhagen Business School Press, Copenhagen.
6. Belk, R. and Kozinets, R.V. (2003), "The Second Annual ACR Film Festival", Advances in Consumer Research, Vol. 31 No. 6.
7. Belk, R., Sherry, J.F. and Wallendorf, M. (1988), "A naturalistic inquiry into buyer and seller behavior at a swap meet", Journal of Consumer Research, Vol. 14 No. 4, pp. 449-70.
8. Belk, R., Wallendorf, M. and Sherry, J.F. (1989), "The sacred and the profane in consumer behaviour: Theodicy on the Odyssey", Journal of Consumer Research, Vol. 16 No. 1, pp. 1-38.
9. Bitgood, S. (1993), "Social influences on the visitor museum experience", Visitor Behavior, Vol. 8 No. 3, pp. 4-5.
10. Blud, L.M. (1990), "Sons and daughters. Observations on the way families interact during a museum visit", Museum Management and Curatorship, Vol. 9 No. 3, pp. 257-64.
11. Bourdieu, P. (1990), Distinction: A Social Critique of the Judgement of Taste, Routledge, London.
12. Bourdieu, P. (1991), The Love of Art, Stanford University Press, Stanford, CA.
13. Brown, B. (2004), "The order of service: the practical management of customer interaction", Sociological Research Online, Vol. 9 No. 4, available at: http://ideas.repec.org/a/sro/srosro/2004-9-2.html.
14. Caldwell, N. (2002), "(Rethinking) the measurement of service quality in museums and galleries", International Journal of Nonprofit and Voluntary Sector Marketing, Vol. 7 No. 2, pp. 161-71.
15. Carson, D., Gilmore, A., Gronhaug, K. and Perry, C. (2001), Qualitative Marketing Research, Sage, London.
16. Crossley, N. (2001), The Social Body. Habit, Identity and Desire, Sage, London.
17. Csikszentmihalyi, M. and Hermanson, K. (1995), "Intrinsic motivation in museums: what makes visitors want to learn?", Museum News, Vol. 74 No. 3, pp. 34-37, 59-62.
18. Csikszentmihalyi, M. and Robinson, R.E. (1990), The Art of Seeing. An Interpretation of the Aesthetic Encounter, Getty, Malibu, CA.
19. Duhaime, C., Joy, A. and Ross, C. (1995), "Learning to 'see': a folk phenomenology of consumption of contemporary Canadian art", in Sherry, J.F. (Ed.), Contemporary Marketing and Consumer Behavior: An Anthropological Source Book, Sage, Thousand Oaks, CA, pp. 351-98.
20. Ehrenberg, A.S.C. (1972), Repeat Buying: Theories and Applications, North Holland, Amsterdam.
21. Falk, J. and Dierking, L. (1992), The Museum Experience, Whalesback, Washington, DC.
22. Falk, J. and Dierking, L. (2000), Learning from Museums. Visitor Experiences and the Making of Meaning, Alta Mira, Walnut Creek, CA.
23. Firat, A.F. (2005), "DVD issue", Consumption, Markets and Culture, Vol. 8 No. 3.
24. Garfinkel, H. (1967), Studies in Ethnomethodology, Blackwell, Cambridge.
25. Gilmore, A. and Rentschler, R. (2002), "Changes in museum management: a custodial or marketing emphasis?", The Journal of Management Development, Vol. 21 No. 10, pp. 745-60.
26. Goffman, E. (1971), Relations in Public. Microstudies of the Social Order, Basic Books, New York, NY.
27. Goodwin, C. (1981), Conversational Organization: Interaction between Speakers and Hearers, Academic Press, New York, NY.
28. Goulding, C. (1999a), "Contemporary museum culture and consumer behaviour", Journal of Marketing Management, Vol. 15 No. 7, pp. 647-71.
29. Goulding, C. (1999b), "Consumer research, interpretive paradigms and methodological ambiguities", European Journal of Marketing, Vol. 33 No. 9, pp. 859-73.
30. Goulding, C. (2000), "The museum environment and the visitor experience", European Journal of Marketing, Vol. 34 Nos 3/4, pp. 261-78.
31. Goulding, C. (2001), "Romancing the past: heritage visiting and the nostalgic consumer", Psychology and Marketing, Vol. 18 No. 6, pp. 565-92.
32. Goulding, C. and Shankar, A. (2004), "Age is just a number: rave culture and the cognitively young 'thirty something'", European Journal of Marketing, Vol. 38 Nos 5/6, pp. 641-58.
33. Harris, K. and Baron, S. (2004), "Consumer-to-consumer conversations on service settings", Journal of Service Research, Vol. 6 No. 3, pp. 287-303.
34. Heath, C. (1986), Body Movement and Medical Interaction, Cambridge University Press, Cambridge.
35. Heath, C. (2004), "Analysing face-to-face interaction: video, the visual and material", in Silverman, D. (Ed.), Qualitative Research. Theory, Method and Practice, Sage, London, Thousand Oaks, CA and New Delhi, pp. 266-82.
36. Heath, C. and vom Lehn, D. (2004), "Configuring reception: (dis-)regarding the 'spectator' in museums and galleries", Theory, Culture & Society, Vol. 21 No. 6, pp. 43-65.
37. Hein, G. (1998), Learning in the Museum, Routledge, Cambridge, MA.
38. Joy, A. and Sherry, J.F. (2003), "Speaking of art as embodied imagination: a multisensory approach to understanding aesthetic experience", Journal of Consumer Research, Vol. 30, September, pp. 259-82.
39. Katz-Gerro, T. (2004), "Cultural consumption research: review of methodology, theory, and consequence", International Review of Sociology, Vol. 14 No. 1, pp. 11-29.
40. Kelly, L. and Sas, J. (1998), Separate or Inseparable? Marketing and Visitor Studies, ICOM "Marketing and Public Relations", Melbourne.
41. Kendon, A. (1990), Conducting Interaction. Patterns of Behavior in Focused Encounters, CUP, Cambridge.
42. Kirchberg, V. (1996), "Museum visitors and non-visitors in Germany: a representative survey", Poetics, Vol. 24 Nos 2-4, pp. 239-58.
43. Kolb, B.M. (2000), Marketing Cultural Organisations. New Strategies for Attracting Audiences to Classical Music, Dance, Museums, Theatre and Opera, Oak Tree Press, Dublin.
44. Kotler, N. and Kotler, P. (1998), Museum Strategy and Marketing, Jossey-Bass, San Franscisco, CA.
45. Kotler, P. (2000), Marketing Management, Prentice-Hall, Upper Saddle River, NJ.
46. Kozinets, R.V., Sherry, J.F., Deberry-Spence, B., Duhachek, A., Nuttavuthisit, K. and Storm, D. (2002), "Themed flagship brand stores in the new millennium: theory, practice, prospects", Journal of Retailing, Vol. 78 No. 1, pp. 17-29.
47. Küpers, W. (2002), "Embodied symbolic consumption. Phenomenological perspectives for an interpretative consumer research", in Beckmann, S. and Elliot, R. (Eds), Interpretive Consumer Research. Paradigms, Methodologies and Applications, Copenhagen Business School, Copenhagen.
48. Leinhardt, G., Crowley, K. and Knutson, K. (Eds) (2002), Learning Conversations in Museums, LEA, Mahwah, NJ.
49. Longhurst, B., Bagnall, G. and Savage, M. (2004), "Audiences, museums and the English middle class", Museum & Society, Vol. 2 No. 2, available at: www.le.ac.uk/ms/m&s/m&sframeset.html.
50. Lull, J. (1990), Inside Family Viewing: Ethnographic Research on Television's Audiences, Routledge, London.
51. Lumley, R. (Ed.) (1988), The Museum Time Machine: Putting Cultures on Display, Taylor & Francis, London and New York, NY.
52. McGoldrick, P.J. (1982), "How unplanned are impulse purchases?", Retail Distribution Management, Vol. 10 No. 1, pp. 27-32.
53. McLean, F. (1997), Marketing the Museum, Routledge, London.
54. McManus, P.M. (1987), "It's the company you keep: the social determination of learning-related behavior in a science museum", The International Journal of Museum Management and Curatorship, Vol. 6 No. 3, pp. 260-70.
55. McManus, P.M. (1988), "Good companions: more on the social determination of learning-related behavior in a science museum", Journal of Museum Management and Curatorship, Vol. 7 No. 1, pp. 37-44.
56. Miller, D. (1998), A Theory of Shopping, Cornell University Press, Ithaca, NY.
57. Nancarrow, C. and Tinson, J. (2005), "The influence of children on purchases: the development of measures for gender role orientation and shopping savvy", International Journal of Market Research, Vol. 47 No. 1, pp. 5-28.
58. Newman, A. and McLean, F. (2002), "Architectures of inclusion, museums, galleries and inclusive communities", in Sandell, R. (Ed.), Museums, Society, Inequality, Routledge, London, pp. 56-68.
59. O'Guinn, T. and Belk, R.W. (1989), "Heaven on Earth: consumption at Heritage Village, USA", Journal of Consumer Research, Vol. 16 No. 2, pp. 227-38.
60. O'Reilly, D. and Larsen, G. (2005), "Adventures in rock music videography: reflections on research practice", paper presented at the EIASM Workshop on Interpretative Consumer Research, Copenhagen Business School, Copenhagen.
61. Penaloza, L. (1998), "Just doing it: a visual ethnographic study of spectacular consumption behavior at Nike Town", Consumption, Markets and Culture, Vol. 2 No. 4, pp. 337-400.
62. Penaloza, L. (2001), "Consuming the American West: animating cultural meaning and memory at a stock show and rodeo", Journal of Consumer Research, Vol. 28 No. 3, pp. 369-98.
63. Phillips, H. and Bradshaw, R. (1993), "How customers actually shop - customer interaction with the point-of-sale", Journal of the Market Research Society, Vol. 35 No. 1, pp. 51-62.
64. Rentschler, R. (1998), "Museum and performing arts marketing: a climate of change", Journal of Arts Management, Law and Society, Vol. 28 No. 1, pp. 83-96.
65. Rentschler, R. and Potter, B. (1996), "Accountability versus artistic development: the case for non-profit museums and performing arts organizations", Accounting Auditing & Accountability Journal, Vol. 9 No. 5, pp. 100-13.
66. Rentschler, R. and Reussner, E. (2002), Museum Marketing Research: From Denial to Discovery?, HEC, Montreal, pp. 1-27.
67. Rodie, A. and Kleine, S. (2000), "Consumer participation in service production and delivery", in Swartz, T. and Iacobucci, D. (Eds), Handbook of Service Marketing and Management, Sage, Thousand Oaks, CA.
68. Sacks, H. (1992), Lectures on Conversation, Blackwell, Oxford.
69. Schroeder, J.E. (2002), Visual Consumption, Routledge, New York, NY.
70. Schulze, G. (2003), The Experience Society, Sage, London.
71. Screven, C.G. (1969), "The museum as a responsive learning environment", Museum News, Vol. 47 No. 10, pp. 7-10.
72. Screven, C.G. (1976), "Exhibit evaluation: a goal-referenced approach", Curator, Vol. 52 No. 9, pp. 271-90.
73. Screven, C.G. (1986), "Exhibitions and information centers: some principles and approaches", Curator, Vol. 29 No. 2, pp. 109-37.
74. Serrell, B. (1998), Paying Attention: Visitors and Museum Exhibitions, American Association of Museums, Washington, DC.
75. Sherry, J.F. (1990), "A sociocultural analysis of a midwestern flea market", Journal of Consumer Research, Vol. 17 No. 1, pp. 13-30.
76. Shettel, H. (2001), "Do we know how to define exhibit effectiveness?", Curator, Vol. 44 No. 4, pp. 327-34.
77. Shields, R. (1992), Lifestyle Shopping, Routledge, London.
78. Silverstone, R. and Hirsch, E. (Eds) (1992), Consuming Technologies. Media and Information in Domestic Spaces, Routledge, London and New York, NY.
79. Srinivas, L. (2002), "The active audience: spectatorship, social relations and the experience of cinema in India", Media, Culture and Society, Vol. 24 No. 2, pp. 155-73.
80. Storey, J. (1999), Cultural Consumption and Everyday Life, Oxford University Press, London.
81. Underhill, P. (1999), Why We Shop: The Science of Shopping, Simon & Schuster, London.
82. vom Lehn, D. and Heath, C. (in press), "Social interaction in museums and galleries: a note on video based field studies", in Goldman, R., Pea, R., Barron, B. and Derry, S. (Eds), Research in the Learning Sciences, LEA, Mahwah, NJ.
83. vom Lehn, D., Heath, C. and Hindmarsh, J. (2001), "Exhibiting interaction: conduct and collaboration in museums and galleries", Symbolic Interaction, Vol. 24 No. 2, pp. 189-216.
84. Walsh, K. (1992), The Representation of the Past: Museums and Heritage in the Postmodern World, Routledge, London.
85. Webb, R. (1993), "On the relevance of the consumer behavior literature", in Thompson, D., Benefield, A. and Bitgood, S. (Eds), Visitor Studies: Theory, Research and Practice, The Visitor Studies Association, Albuquerque, NM.
86. Zukin, S. (Ed.) (1991), Landscapes of Power: From Detroit to Disney World, University of California Press, Berkeley, CA.
87. Fyfe, G. and Ross, M. (1996), "Decoding the visitor's gaze: rethinking museum visiting", in Macdonald, S. and Fyfe, G. (Eds), Theorizing Museums. Representing Identity and Diversity in a Changing World, Blackwell Publishers, Cambridge, pp. 127-50.
88. Sherry, J.F. (1998), "The soul of the company store: Nike Town Chicago and the emplaced brandscape", in Sherry, J.F. (Ed.), Serviscapes: The Concept of Place in Contemporary Markets, Nike Town Chicago Business Books, Lincolnwood, IL, pp. 109-50.
89. Sherry, J.F., Kozinets, R.V., Storm, D., Duhacheck, A., Nuttavuthisit, K. and DeBerry-Spence, B. (2001), "Being in the zone. staging retail theatre at ESPN Zone Chicago", Journal of Contemporary Ethnography, Vol. 30 No. 4, pp. 465-510.