Art versus commerce as a macromarketing theme in three films from the young-man-with-a-horn genre

Journal of Macromarketing

Volumn 25, Issue 1, 2005, Pages 22-31

  Holbrook, Morris B ^a  

^a The Sanford C Bernstein Co Center for Leadership and Ethics   (United States)

Author keywords

Art versus commerce; Commercialism; Interpretive approaches; Macromarketing perspectives on music in films; Semiotics

Indexed keywords

EID: 21544448853     PISSN: 02761467     EISSN: None     Source Type: Journal    
DOI: 10.1177/0276146705274989     Document Type: Article

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