From servicescape to consumptionscape: A photo-elicitation study of starbucks in the New China

Journal of International Business Studies

Volumn 39, Issue 6, 2008, Pages 1010-1026

  Venkatraman, Meera ^a   Nelson, Teresa ^b  

^a SUFFOLK UNIVERSITY   (United States)

^b SIMMONS COLLEGE   (United States)

Author keywords

Adoption of innovation; China; Global brand meaning; Photo elicitation; Servicescape; Starbucks

Indexed keywords

EID: 49949091363     PISSN: 00472506     EISSN: 14786990     Source Type: Journal    
DOI: 10.1057/palgrave.jibs.8400353     Document Type: Article

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