The Effects of Gender and Gain Versus Loss Frame on Processing Breast Cancer Screening Messages

Communication Research

Volumn 39, Issue 3, 2012, Pages 385-412

  Kim, Hyo Jung ^a  

^a NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

Author keywords

African American community; breast cancer screening; gain framing; loss framing

Indexed keywords

EID: 84860114189     PISSN: 00936502     EISSN: 15523810     Source Type: Journal    
DOI: 10.1177/0093650211427557     Document Type: Article

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