The strategic use of gain- and loss-framed messages to promote healthy behavior: How theory can inform practice

Journal of Communication

Volumn 56, Issue SUPPL., 2006, Pages

  Rothman, Alexander J ^a   Bartels, Roger D ^a   Wlaschin, Jhon ^a   Salovey, Peter ^b  

^a UNIVERSITY OF MINNESOTA   (United States)

^b YALE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

CANCER; COMMUNICATION; HEALTH EDUCATION;

EID: 33746754064     PISSN: 00219916     EISSN: 14602466     Source Type: Journal    
DOI: 10.1111/j.1460-2466.2006.00290.x     Document Type: Review

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