The impact of product knowledge on consumer product memory and evaluation in the competitive ad context: The item-specific-relational perspective

Psychology and Marketing

Volumn 28, Issue 4, 2011, Pages 360-387

  Lee, Byung Kwan ^a   Lee, Wei Na ^b  

^a Kwangwoon University   (South Korea)

^b UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

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Indexed keywords

EID: 79952079576     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20360     Document Type: Article

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