The Influence of Spokesperson Trustworthiness on Message Elaboration, Attitude Strength, and Advertising Effectiveness

Journal of Consumer Psychology

Volumn 13, Issue 4, 2003, Pages 408-421

  Priester, Joseph R ^a   Petty, Richard E ^b  

^a UNIVERSITY OF MICHIGAN   (United States)

^b OHIO STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0348252390     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1207/S15327663JCP1304_08     Document Type: Article

References (41)

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