Effects of gain versus loss frame antidrug ads on adolescents

Journal of Communication

Volumn 58, Issue 3, 2008, Pages 428-446

  Cho, Hyunyi ^a   Boster, Franklin J ^b  

^a PURDUE UNIVERSITY   (United States)

^b MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADOLESCENCE; ADVERTISING; DRUGS TRADE; EXPERIMENTAL STUDY; PUBLIC HEALTH; RESEARCH WORK; SOCIAL BEHAVIOR; STRATEGIC APPROACH;

EID: 51349157775     PISSN: 00219916     EISSN: 14602466     Source Type: Journal    
DOI: 10.1111/j.1460-2466.2008.00393.x     Document Type: Article

References (37)

1. Andrews, J. A., Tildesley, E., Hops, H., & Li, F. (2002). The influence of peers on young adult substance use. Health Psychology, 21, 349-357.
2. Apanovitch, A. M., McCarthy, D., & Salovey, P. (2003). Using message framing to motivate HIV testing among low-income, ethnic minority women. Health Psychology, 22, 60-67.
3. Bandura, A. (1977). Social learning theory. New York: General Learning Press.
4. Bandura, A. (1986). Social foundations of thought and action: A social cognitive theory. Englewood Cliffs, NJ: Prentice-Hall.
5. Block, L. G., & Keller, P. A. (1995). When to accentuate the negative: The effects of perceived efficacy and message framing on intentions to perform a health-related behavior. Journal of Marketing Research, 32, 192-203.
6. Bower, A. B., & Taylor, V. A. (2003). Increasing intention to comply with pharmaceutical product instructions: An exploratory study investigating the roles of frame and plain language. Journal of Health Communication, 8, 145-156.
7. Broemer, P. (2002). Relative effectiveness of differently framed health messages: The influence of ambivalence. European Journal of Social Psychology, 32, 685-703.
8. Brug, J., Ruiter, R. A., & van Assema, P. (2003). The (ir)relevance of framing nutrition education messages. Nutrition and Health, 17, 9-20.
9. Campbell, R. G., & Babrow, A. S. (2004). The role of empathy arousal in responses to persuasive health communication. Health Communication, 16, 159-182.
10. Cho, H., & Witte, K. (2003). A review of fear appeal effects. In J. S. Seiter & R. H. Gass (Eds.), Perspectives on persuasion, social influence, and compliance gaining (pp 223-238). Needham Heights, MA: Allyn & Bacon.
11. Cialdini, R. B., Reno, R. R., & Kallgren, C. A. (1990). A focus theory of normative conduct: Recycling the concept of norms to reduce littering in public places. Journal of Personality and Social Psychology, 58, 1015-1026.
12. Collins, S. L., & Izenwasser, S. (2004). Chronic nicotine differentially alters cocaine-induced locomotor activity in adolescent vs. adult male and female rats. Neuropharmacology, 46, 349-362.
13. Cronk, C. E., & Sarvela, P. D. (1997). Alcohol, tobacco, and other drug use among rural/small town and urban youth: A secondary analysis of the monitoring the future data set. American Journal of Public Health, 87, 760-764.
14. Detweiler, J. B., Bedell, B. T., Salovey, P., Pronin, E., & Rothman, A. J. (1999). Message framing and sunscreen use: Gain-framed messages motivate beach-goers. Health Psychology, 18, 189-196.
15. Dillard, J. P., & Peck, E. (2000). Affect and persuasion: Emotional responses to public service announcements. Communication Research, 27, 461-495.
16. Dillard, J. P., & Peck, E. (2001). Persuasion and the structure of affect: Dual systems and discrete emotions as complementary models. Human Communication Research, 27, 38-68.
17. Fishbein, M., Hall-Jamieson, K., Zimmer, E., von Haeften, I., & Nabi, R. (2002). Avoiding the boomerang: The need for experimental tests of the relative effectiveness of anti-drug public service announcements prior to their use in a national campaign. American Journal of Public Health, 92, 238-245.
18. Fleming, R., Leventhal, H., Glynn, K., & Ershler, J. (1989). The role of cigarettes in the initiation and progression of early substance use. Addictive Behaviors, 14, 261-272.
19. Gottfredson, D. C. (2001). Schools and delinquency. New York: Cambridge University Press.
20. Hunter, J. E., & Gerbing, D. W. (1982). Unidimensional measurement, second order factor analysis, and factor models. Research in Organizational Behavior, 4, 267-320.
21. Janis, I. L., & Feshbach, S. (1953). Effects of fear-arousing communications. Journal of Abnormal and Social Psychology, 48, 78-92.
22. Kandel, D. B. (1982). Epidemiological and psychosocial perspectives on adolescent drug use. Journal of the Academy of Child Psychiatry, 21, 328-347.
23. Kiene, S. M., Barta, W. D., Zelenski, J. M., & Cothran, D. L. (2005). Why are you bringing up condom use now: The effect of message content on framing effects of condom use messages. Health Psychology, 24, 321-326.
24. Lee, A. Y., & Aaker, J. L. (2004). Bringing the frame into focus: The influence of regulatory fit on processing fluency and persuasion. Journal of Personality and Social Psychology, 86, 205-218.
25. McCall, L. A., & Ginis, K. A. M. (2004). The effects of message framing on exercise adherence and health beliefs among patients in a cardiac rehabilitation program. Journal of Applied Biobehavioral Research, 9, 122-135.
26. Meyerowitz, B. E., & Chaiken, S. (1987). The effect of message framing on breast-cancer self-examination attitudes, intentions, and behavior. Journal of Personality and Social Psychology, 52, 500-510.
27. Office of the National Drug Control Policy. (2005). National youth anti-drug media campaign: Communication strategy statement. Retrieved July 5, 2008, from http://www.mediacampaign.org/publications/ strat_statement/contents.html
28. Rothman, A., & Salovey, P. (1997). Shaping perceptions to motivate healthy behavior: The role of message framing. Psychological Bulletin, 121, 3-19.
29. Rothman, A. J., Salovey, P., Antone, C., Keough, K., & Martin, C. D. (1993). The influence of message framing on intentions to perform health behaviors. Journal of Experimental Social Psychology, 29, 408-433.
30. Schneider, T. R., Salovey, P., Pallonen, U., Mundorf, N., Smith, N. F., & Steward, W. T. (2001). Visual and auditory message framing effects on tobacco smoking. Journal of Applied Social Psychology, 31, 667-682.
31. Sobeck, J., Abbey, A., Agius, E., Clinton, M., & Harrison, K. (2000). Predicting early adolescent substance use: Do risk factors differ depending on age of onset? Journal of Substance Abuse, 11, 89-102.
32. Substance Abuse and Mental Health Services Administration. (2004). National survey of drug use and health. Rockville, MD: National Clearinghouse for Alcohol and Drug Information.
33. Tversky, A., & Kahneman, D. (1981). The framing of decisions and the psychology of choice. Science, 211, 453-458.
34. Urberg, K. A., Degirmencioglu, S. M., & Pilgrim, C. (1997). Close friend and group influence on adolescent cigarette smoking and alcohol use. Developmental Psychology, 33, 834-844.
35. van Assema, P., Martens, M., Ruiter, R. A. C., & Brug, J. (2001). Framing of nutrition education messages in persuading consumers of the advantages of a healthy diet. Journal of Human Nutrition and Dietetics, 14, 435-442.
36. Witte, K. (1992). Putting the fear back into fear appeals: The extended parallel process model. Communication Monographs, 59, 330-349.
37. Yzer, M. C., Cappella, J. N., Fishbein, M., Hornik, R. C., & Ahern, R. K. (2003). The effectiveness of gateway communications in anti-marijuana campaigns. Journal of Health Communication, 8, 129-143.