The relative persuasiveness of gain-framed and loss-framed messages for encouraging disease prevention behaviors: A meta-analytic review

Journal of Health Communication

Volumn 12, Issue 7, 2007, Pages 623-644

  O'Keefe, Daniel J ^a   Jensen, Jakob D ^b  

^a NORTHWESTERN UNIVERSITY   (United States)

^b PURDUE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

CANCER PREVENTION; DIET; HEALTH BEHAVIOR; MOUTH HYGIENE; NUTRITION; PERSUASIVE COMMUNICATION; PRIORITY JOURNAL; REVIEW; SEXUAL BEHAVIOR; SKIN CANCER; STATISTICAL SIGNIFICANCE;

DATABASES, BIBLIOGRAPHIC; EPIDEMIOLOGIC STUDIES; HEALTH BEHAVIOR; HEALTH PROMOTION; HUMANS; PATIENT COMPLIANCE; PERSUASIVE COMMUNICATION; PRIMARY PREVENTION; SOCIAL MARKETING;

EID: 35348870339     PISSN: 10810730     EISSN: 10870415     Source Type: Journal    
DOI: 10.1080/10810730701615198     Document Type: Review

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