The Effects of mood, message framing, and behavioral advocacy on persuasion

Journal of Communication

Volumn 60, Issue 2, 2010, Pages 344-363

  Yan, Changmin ^a   Dillard, James Price ^b   Shen, Fuyuan ^b  

^a WASHINGTON STATE UNIVERSITY   (United States)

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADVOCACY; BEHAVIOR; COGNITION; COMMUNICATION; EXPERIMENTAL STUDY; PERCEPTION; PSYCHOLOGY;

EID: 77954140516     PISSN: 00219916     EISSN: 14602466     Source Type: Journal    
DOI: 10.1111/j.1460-2466.2010.01485.x     Document Type: Article

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