Advances in segmentation modeling for health communication and social marketing campaigns

Journal of Health Communication

Volumn 1, Issue 1, 1996, Pages 65-80

  Albrecht, Terrance L ^a   Bryant, Carol ^a  

^a UNIVERSITY OF SOUTH FLORIDA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADULT; ALGORITHM; ATTITUDE TO HEALTH; CHI SQUARE DISTRIBUTION; CLUSTER ANALYSIS; DEMOGRAPHY; FEMALE; FINANCIAL MANAGEMENT; HEALTH PROMOTION; HUMAN; INTERPERSONAL COMMUNICATION; MALE; METHODOLOGY; REVIEW; SOCIAL WORK; STATISTICAL MODEL; UNITED STATES;

ADULT; ALGORITHMS; ATTITUDE TO HEALTH; CHI-SQUARE DISTRIBUTION; CLUSTER ANALYSIS; COMMUNICATION; DEMOGRAPHY; FEMALE; HEALTH PROMOTION; HUMANS; LOGISTIC MODELS; MALE; MARKETING OF HEALTH SERVICES; SOCIAL WORK; TEXAS;

EID: 0029677137     PISSN: 10810730     EISSN: None     Source Type: Journal    
DOI: 10.1080/108107396128248     Document Type: Article

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