Analysing the influence of the presentation of fashion garments on young consumers' online behaviour

Journal of Fashion Marketing and Management

Volumn 16, Issue 1, 2012, Pages 21-41

  McCormick, Helen ^a   Livett, Charlotte ^a  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

Author keywords

Consumer behaviour; Electronic commerce; Fashion; Hedonic effects; Internet; Product viewing; Utilitarian effects; Young consumers

Indexed keywords

EID: 84857532850     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/13612021211203014     Document Type: Article

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