Hedonic and utilitarian shopping motivations of fashion leadership

Journal of Fashion Marketing and Management

Volumn 14, Issue 2, 2010, Pages 312-328

  Kang, Jiyun ^a   Park Poaps, Haesun ^a  

^a LOUISIANA STATE UNIVERSITY   (United States)

Author keywords

Consumer behaviour; Fashion; Innovation; Leadership; Product differentiation; Shopping

Indexed keywords

CONSUMER RESEARCH; FASHION; MARKETING; MERCHANDIZING; RETAILING;

EID: 77952220894     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/13612021011046138     Document Type: Article

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