The effects of customized site features on internet apparel shopping

Journal of Fashion Marketing and Management

Volumn 13, Issue 1, 2009, Pages 128-139

  Yang, Kiseol ^a   Young, Allison P ^b  

^a UNIVERSITY OF NORTH TEXAS   (United States)

^b ALABAMA A AND M UNIVERSITY   (United States)

Author keywords

Buying behaviour; Clothing; Customization; Internet shopping

Indexed keywords

APPAREL FABRIC; CONSUMER RESEARCH; GARMENT; INTERNET; MARKETING; RETAILING;

EID: 67949111181     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/13612020910939923     Document Type: Article

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