Exploring the drivers, scope and perceived success of e-commerce strategies in the UK retail sector

European Journal of Marketing

Volumn 43, Issue 9, 2009, Pages 1246-1262

  Doherty, Neil F ^a   Ellis Chadwick, Fiona ^b  

^a LOUGHBOROUGH UNIVERSITY   (United Kingdom)

^b OPEN UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

Author keywords

E commerce; Marketing; Marketing strategy; Retailing; United Kingdom

Indexed keywords

EID: 70350383613     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560910976474     Document Type: Article

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