A Cross-National Study on Online Consumer Perceptions, Trust, and Loyalty

Journal of Organizational Computing and Electronic Commerce

Volumn 22, Issue 1, 2012, Pages 64-86

  San Martín, Sonia ^a   Camarero, Carmen ^a  

^a UNIVERSITY OF BURGOS   (Spain)

Author keywords

cross national; loyalty; online shopping; signals; trust

Indexed keywords

EID: 84857095092     PISSN: 10919392     EISSN: None     Source Type: Journal    
DOI: 10.1080/10919392.2012.642763     Document Type: Article

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