Equivalence of survey data: Relevance for international marketing

European Journal of Marketing

Volumn 39, Issue 3-4 SPEC. ISS., 2005, Pages 351-364

  Van Herk, Hester ^a   Poortinga, Ype H ^b,c   Verhallen, Theo M M ^b  

^a VU UNIVERSITY AMSTERDAM   (Netherlands)

^b TILBURG UNIVERSITY   (Netherlands)

^c UNIVERSITY OF LEUVEN   (Belgium)

Author keywords

Bias; International marketing; Market research

Indexed keywords

EID: 18844441204     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560510581818     Document Type: Review

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