Youth marketing in Japan

Young Consumers

Volumn 6, Issue 4, 2005, Pages 56-60

  Sato, Nana ^a   Kato, Yuko ^a  

^a Nikkei Research   (Japan)

Author keywords

Advertising; Children (Age groups); Consumer research; Japan; Marketing; Regulation; Social responsibility; Youth

Indexed keywords

EID: 84992992429     PISSN: 17473616     EISSN: 17587212     Source Type: Journal    
DOI: 10.1108/17473610510701313     Document Type: Review

References (0)