Does vanity describe other cultures? A cross-cultural examination of the vanity scale

Journal of Consumer Affairs

Volumn 35, Issue 1, 2001, Pages 180-199

  Durvasula, Srinivas ^a   Lysonski, Steven ^a   Watson, John ^b  

^a MARQUETTE UNIVERSITY   (United States)

^b UNIVERSITY OF CANTERBURY   (New Zealand)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0035635791     PISSN: 00220078     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.1745-6606.2001.tb00108.x     Document Type: Article

References (1)

1. Alden, Dana, E. M. Steenkamp, and Rajeev Batra. 1999. Brand Positioning through Advertising in Asia, North America, and Europe: The Role of the Global Consumer Culture. Journal of Marketing, 63, 1:75-87.