Bidding Strategies and Consumer Savings in NYOP Auctions

Journal of Retailing

Volumn 88, Issue 1, 2012, Pages 180-188

  Joo, Mingyu ^a   Mazumdar, Tridib ^a   Raj, S P ^a  

^a SYRACUSE UNIVERSITY   (United States)

Author keywords

Bidding strategy; Haggling; Name Your Own Price auction; NYOP retailers; Priceline; Reverse auction

Indexed keywords

EID: 84856968488     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2011.07.004     Document Type: Article

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