Modeling Dependencies in Brand Choice Outcomes Across Complementary Categories

Journal of Retailing

Volumn 88, Issue 1, 2012, Pages 47-62

  Ma, Yu ^a   Seetharaman, P B ^b   Narasimhan, Chakravarthi ^b  

^a UNIVERSITY OF ALBERTA   (Canada)

^b WASHINGTON UNIVERSITY IN ST LOUIS   (United States)

Author keywords

Complementarity; Multi category brand choice model; Multi category pricing

Indexed keywords

EID: 84856963510     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2011.04.003     Document Type: Article

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