Temporal Reframing of Prices: When Is It Beneficial?

Journal of Retailing

Volumn 87, Issue 2, 2011, Pages 156-165

  Bambauer Sachse, Silke ^a   Grewal, Dhruv ^b  

^a UNIVERSITY OF FRIBOURG   (Switzerland)

^b BABSON COLLEGE   (United States)

Author keywords

Feeling of being misled; Price attractiveness; Pricing tactics; Temporal reframing of prices

Indexed keywords

EID: 79958807816     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2011.02.002     Document Type: Article

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