The Indirect Impact of Price Deals on Households' Purchase Decisions Through the Formation of Expected Future Prices

Journal of Retailing

Volumn 88, Issue 1, 2012, Pages 88-101

  Zhang, Qin ^a   Seetharaman, P B ^b   Narasimhan, Chakravarthi ^b  

^a UNIVERSITY OF IOWA   (United States)

^b WASHINGTON UNIVERSITY   (United States)

Author keywords

Consumer learning; Direct and indirect deal effects; Discrete quantity model; Price deals; Self selectivity correction

Indexed keywords

EID: 84856960593     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2011.08.004     Document Type: Article

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