The Impact of Store-Price Signals on Consumer Search and Store Evaluation

Journal of Retailing

Volumn 87, Issue 2, 2011, Pages 127-141

  Ho, Hillbun ^a   Ganesan, Shankar ^b   Oppewal, Harmen ^c  

^a NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

^b UNIVERSITY OF ARIZONA   (United States)

^c MONASH UNIVERSITY   (Australia)

Author keywords

Consumer search; Everyday low price; Low price guarantee; Price matching policy; Retailer motive

Indexed keywords

EID: 79958797326     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2011.01.007     Document Type: Article

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