An empirical analysis of the extreme cherry picking behavior of consumers in the frequently purchased goods market

Journal of Retailing

Volumn 86, Issue 4, 2010, Pages 336-354

  Talukdar, Debabrata ^a   Gauri, Dinesh K ^b   Grewal, Dhruv ^c  

^a UNIVERSITY AT BUFFALO   (United States)

^b SYRACUSE UNIVERSITY   (United States)

^c BABSON COLLEGE   (United States)

Author keywords

Loss leader promotions; Price search; Profit impact; Shopping trip incidence models

Indexed keywords

EID: 78649442270     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2010.06.002     Document Type: Article

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