Vulnerability to Low-Price Signals: An Experimental Study of the Effectiveness of Genuine and Deceptive Signals

Journal of Retailing

Volumn 88, Issue 1, 2012, Pages 156-167

  Dutta, Sujay ^a  

^a WAYNE STATE UNIVERSITY   (United States)

Author keywords

Consumer confidence; Decision involvement; Internal reference price; Knowledge calibration; Low price guarantee; Low price signal; Signaling theory

Indexed keywords

EID: 84856967774     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2011.08.003     Document Type: Article

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