Bid-Elicitation Interfaces and Bidding Behavior in Retail Interactive Pricing

Journal of Retailing

Volumn 88, Issue 1, 2012, Pages 131-144

  Spann, Martin ^a   Häubl, Gerald ^b   Skiera, Bernd ^c   Bernhardt, Martin ^d  

^a UNIVERSITY OF MUNICH   (Germany)

^b UNIVERSITY OF ALBERTA   (Canada)

^c GOETHE UNIVERSITY   (Germany)

^d Kampmann Berg and Partner   (Germany)

Author keywords

Bidding behavior; Electronic commerce; Field experiment; Interactive pricing; Laboratory experiment; Name your own price; Select your price

Indexed keywords

EID: 84856963628     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2011.06.001     Document Type: Article

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