Diffusion of account planning in Indian ad agencies an organisational perspective

International Journal of Advertising

Volumn 30, Issue 4, 2011, Pages 665-692

  Patwardhan, Padmini ^a   Patwardhan, Hemant ^a   Vasavada Oza, Falguni ^b  

^a WINTHROP UNIVERSITY   (United States)

^b MICA   (India)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 80054720225     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.2501/IJA-30-4-665-692     Document Type: Article

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