Client following revisited: A study of transnational advertising agencies in China

International Journal of Advertising

Volumn 27, Issue 4, 2008, Pages 593-628

  Cheung, Fanny S L ^a   Mirza, Hafiz ^b,c   Leung, Wing Fai ^d  

^a CITY UNIVERSITY OF HONG KONG   (Hong Kong)

^b BRADFORD UNIVERSITY SCHOOL OF MANAGEMENT   (United Kingdom)

^c UNCTAD's Investment Technology and Enterprise Development Division

^d Hong Kong Institute of Technology   (Hong Kong)

Author keywords

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EID: 54049128550     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.2501/S0265048708080165     Document Type: Article

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