A lack of true believers in the account-planning discipline in Australia?

Marketing Intelligence & Planning

Volumn 21, Issue 7, 2003, Pages 473-479

  Butcher, Ken ^a   Mcculloch, Rod ^a  

^a CHARLES STURT UNIVERSITY   (Australia)

Author keywords

Accounts; Advertising agencies; Australia

Indexed keywords

EID: 84986129425     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500310504322     Document Type: Article

References (13)

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13. Ad News (2003), “Australia’s top advertising agencies 2002”, 14 March.