Internet advertising strategy of multinationals in China: A cross-cultural analysis

International Journal of Advertising

Volumn 28, Issue 1, 2009, Pages

  Li, Hairong ^a   Li, Ang ^a   Zhao, Shuguang ^b  

^a MICHIGAN STATE UNIVERSITY   (United States)

^b TSINGHUA UNIVERSITY   (China)

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EID: 67849103767     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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