Account planning: Whose role is it anyway?

Marketing Intelligence & Planning

Volumn 21, Issue 7, 2003, Pages 462-472

  Grant, Ian ^a   Gilmore, Charlotte ^a   Crosier, Keith ^b  

^a UNIVERSITY OF EDINBURGH   (United Kingdom)

^b UNIVERSITY OF STRATHCLYDE   (United Kingdom)

Author keywords

Accounts; Advertising agencies; Strategic management

Indexed keywords

EID: 84986180679     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500310504313     Document Type: Article

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