Marketing intelligence and account planning: Insights from the experts

Marketing Intelligence & Planning

Volumn 21, Issue 7, 2003, Pages 410-415

  Crosier, Keith ^a   Pickton, David ^b  

^a UNIVERSITY OF STRATHCLYDE   (United Kingdom)

^b DE MONTFORT UNIVERSITY   (United Kingdom)

Author keywords

Accounts; Advertising agencies; Marketing strategy

Indexed keywords

EID: 84986067674     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500310504241     Document Type: Review

References (8)

1. Baskin, M. (2001), “What is account planning? (And what do account planners do exactly?) A revised millennium definition”, available at: www.apg.org.uk.
2. Butterfield, L. (1997), Excellence in Advertising, Butterworth-Heinemann in association with the Institute of Practitioners in Advertising, Oxford.
3. Cooper, A. (Ed.) (1997), How to Plan Advertising, 2nd ed., Cassell in association with The Account Planning Group, London.
4. Crosier, K., Grant, I. and Gilmore, C. (2003), “Account planning in Scottish advertising agencies: a discipline in transition”, Journal of Marketing Communications, Vol. 6 No. 1, pp. 1-15.
5. D’Souza, S. (1986), “What is account planning?”, reproduced on and available at: www.apg.org.uk.
6. Feldwick, P. (Ed.) (2000), Pollitt on Planning, Admap Publications, Henley-on-Thames.
7. Pickton, D. and Hartley, B. (1998), “Measuring integration: an assessment of the quality and integrated marketing communications”, International Journal of Advertising, Vol. 17 No. 4, pp. 447-65.
8. Steel, J. (1998), Truth, Lies and Advertising: The Art of Account Planning, John Wiley & Sons, New York, NY.