One region, two worlds? cultural values in Chinese and Indian TV commercials

Asian Journal of Communication

Volumn 20, Issue 1, 2010, Pages 69-89

  Cheng, Hong ^a   Patwardhan, Padmini ^b  

^a OHIO UNIVERSITY   (United States)

^b WINTHROP UNIVERSITY   (United States)

Author keywords

China; Content analysis; Cultural values; India; Tv commercials

Indexed keywords

EID: 77949547964     PISSN: 01292986     EISSN: 17420911     Source Type: Journal    
DOI: 10.1080/01292980903440863     Document Type: Article

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