Insights on account planning: A view from the indian ad industry

Journal of Current Issues and Research in Advertising

Volumn 31, Issue 2, 2009, Pages 105-121

  Patwardhan, Padmini ^a   Patwardhan, Hemant ^a   Vasavada Oza, Falguni ^b  

^a WINTHROP UNIVERSITY   (United States)

^b Mudra Institute of Communication   (India)

Author keywords

Account planning; Advertising; Grounded theory; India

Indexed keywords

EID: 79960171917     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.2009.10505269     Document Type: Article

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