Social comparison, imitation of celebrity models and materialism among Chinese youth

International Journal of Advertising

Volumn 27, Issue 5, 2008, Pages 799-826

  Chan, Kara ^a   Prendergast, Gerard P ^a  

^a HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

Author keywords

[No Author keywords available]

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EID: 80053201860     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.2501/S026504870808030X     Document Type: Article

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