The quest for citations: Drivers of article impact

Journal of Marketing

Volumn 71, Issue 3, 2007, Pages 171-193

  Stremersch, Stefan ^a,b   Verniers, Isabel ^c   Verhoef, Peter C ^d  

^a ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

^b DUKE UNIVERSITY   (United States)

^c GHENT UNIVERSITY   (Belgium)

^d UNIVERSITY OF GRONINGEN   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34548351766     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.71.3.171     Document Type: Review

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