Business market value merchants

Marketing Management

Volumn 17, Issue 2, 2008, Pages 31-35

  Anderson, James C ^a,b,c,d   Kumar, Nirmalya ^e,f   Narus, James A ^g  

^a NORTHWESTERN UNIVERSITY   (United States)

^b Irwin Gross Distinguished ISBM Research

^c PENNSYLVANIA STATE UNIVERSITY   (United States)

^d UNIVERSITY OF TWENTE   (Netherlands)

^e Department of Marketing ^*

^f LONDON BUSINESS SCHOOL   (United Kingdom)

^g WAKE FOREST UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 41849121904     PISSN: 10613846     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (0)