Relationship keyness: The underlying concept for different forms of key relationship management

Industrial Marketing Management

Volumn 38, Issue 5, 2009, Pages 513-519

  Ivens, Björn Sven ^a   Pardo, Catherine ^b   Salle, Robert ^b   Cova, Bernard ^c  

^a UNIVERSITY OF BAMBERG   (Germany)

^b EMLYON BUSINESS SCHOOL   (France)

^c KEDGE BUSINESS SCHOOL   (France)

Author keywords

Alliance manager; IT industry; Key account management; Keyness; Resources; Strategic relationships

Indexed keywords

EID: 67649631774     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2009.05.002     Document Type: Article

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