The changing role of sales: Viewing sales as a strategic, cross-functional process

European Journal of Marketing

Volumn 43, Issue 7, 2009, Pages 890-906

  Storbacka, Kaj ^a   Ryals, Lynette ^b   Davies, Iain A ^b   Nenonen, Suvi ^a  

^a HANKEN SCHOOL OF ECONOMICS   (Finland)

^b CRANFIELD UNIVERSITY   (United Kingdom)

Author keywords

Case studies; Change management; Sales; Sales force; Sales strategies

Indexed keywords

EID: 70349618185     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560910961443     Document Type: Article

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