Understanding the links between technological opportunism, marketing emphasis and firm performance: Implications for B2B

Industrial Marketing Management

Volumn 40, Issue 5, 2011, Pages 785-795

  Sarkees, Matthew ^a  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Capabilities; Marketing; Performance; Technological opportunism

Indexed keywords

EID: 79960392010     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2010.09.001     Document Type: Article

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