Marketing-sales interface configurations in B2B firms

Industrial Marketing Management

Volumn 39, Issue 2, 2010, Pages 183-194

  Biemans, Wim G ^a   Makovec Brenčič, Maja ^b   Malshe, Avinash ^c  

^a UNIVERSITY OF GRONINGEN   (Netherlands)

^b UNIVERSITY OF LJUBLJANA   (Slovenia)

^c UNIVERSITY OF ST THOMAS   (United States)

Author keywords

Interfunctional relations; Market orientation; Marketing sales interface

Indexed keywords

EID: 75749102638     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2008.12.012     Document Type: Article

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