Market segmentation in managerial practice: A qualitative examination

Journal of Marketing Management

Volumn 25, Issue 3-4, 2009, Pages 253-272

  Quinn, Lee ^a  

^a MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

Consumer lifestyle; Fashion retailing; Fragmentation; Market segmentation

Indexed keywords

EID: 77956407170     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725709X429746     Document Type: Article

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