The potential for innovativeness: A tale of the swiss watch industry

Journal of Marketing Management

Volumn 24, Issue 1-2, 2008, Pages 169-184

  Tajeddini, Kayhan ^a   Trueman, Myfanwy ^b  

^a UNIVERSITY OF GLAMORGAN   (United Kingdom)

^b UNIVERSITY OF BRADFORD   (United Kingdom)

Author keywords

Capacity to innovate; Innovativeness; Qualitative research; Swiss watch industry

Indexed keywords

EID: 84875621964     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725708X273984     Document Type: Article

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