International market selection and segmentation: A two-stage model

International Marketing Review

Volumn 28, Issue 3, 2011, Pages 267-290

  Gaston Breton, Charlotte ^a,b   Martín, Oscar Martín ^c,d  

^a DEPARTMENT OF BUSINESS ADMINISTRATION   (Spain)

^b UNIVERSITÉ PARIS OUEST NANTERRE LA DÉFENSE   (France)

^c PUBLIC UNIVERSITY OF NAVARRE   (Spain)

^d UPPSALA UNIVERSITY   (Sweden)

Author keywords

Consumer behaviour; European Union; Market segmentation; Multinational companies; Public policy

Indexed keywords

EID: 79959223134     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651331111132857     Document Type: Article

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